Purina Launch First Ever Cat Allergen-Reducing Food!

Posted 9 months ago

Purina scientists have created Pro Plan LiveClear- the world’s first and only available food to reduce cat allergens in a safe and feline-friendly way.

The new kibble diet contains a protein coating sourced from eggs that neutralises the Fel d 1 allergens found in cats saliva. With 1 in 5 people sensitive to the Fel d 1 allergen having to limit contact with cats due to their allergic reactions, Purina’s scientific breakthrough could help to reduce the cat-allergen issue for some cat owners.

The study shows that after feeding the Pro Plan LiveClear food for 3 weeks, the Fel d 1 allergen found on cat hair and dander was reduced by an average of 47%.

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